George Blankenship, former executive at Tesla Motors, Apple Computer and GAP Inc.
George joins the Forum main stage in 2017 to share his insights on how business is changing — and how we can impact the revolution.
His inspiring and real-world stories reveal how he drives businesses toward innovation and transforms companies from status quo market contenders to forward-thinking and dynamic companies of the future.
Joe Pulizzi, founder of the Content Marketing Institute, a UBM company, the leading education and training organization for content marketing
The “secret” to successful content-based engagement was discovered 100 years ago. Since then, however, it’s been lost to communication professionals across marketing, healthcare and supply chain. And they need to get it back! This has never been more crucial as organizations across the business spectrum must optimize their online presence if they are to effectively compete in today’s digitally-driven marketplace.
Joe will reveal the 100-year-old method for attracting target audiences that’s been proven again and again over time, outline this six-step process and explain how you can integrate this approach into your outreach program.